This year, Underground Talent is focusing on creating content on how to create electronic music and how to promote it. One of the biggest questions out there is ”how to promote electronic music on YouTube? You could do it either yourself or spend all your money with promotion companies!
Is it right to say that you are interested in promoting your brand as an artist without getting hosed by some sharp band advertisers for hundreds or even large numbers of money?
Yes, it is! With some practice, the right tools, some time & effort, you don’t need any advertisement company at the beginning, or even at all if get good at promoting your music and create a big audience.
This article gives you simple approaches you can take to promote electronic music on YouTube without getting ripped off.
How To Promote Electronic Music on YouTube?
Here are seven easy steps you can take to crush it on YouTube in 2021:
- Setup & Optimize Your YouTube Channel Properly
- Learn SEO & Understand How The Algorithm Works
- Create Engaging Content Apart From Your Music
- Upload Your Videos on YouTube Consistently
- Create A Website & An Email Marketing Campaign
- Promote Your Music On Reddit
- Network With Other YouTube Channels
If you don’t produce electronic music already, we created a guide with things you need to know when starting music production.
But for those who already make music and are at a professional level, let’s focus on YouTube.
Setup & Optimize Your YouTube Channel Properly
Image By Hello I M Nik
Make an excellent first impression by optimizing your YouTube channel properly. There is no doubt that eye-catching channels are getting more subscribers. To do that, you need to:
- Upload a profile picture/avatar
- Create & upload a banner
- Organize your content with playlists
- Link to your social media & website
Your profile picture and banner have to look professional to stand out. If you haven’t any graphic design skills, you can hire a freelancer to do it for you for a few bucks on Fiverr.
Go to their platform and type YouTube Banner in the search. Pick one with a professional portfolio and good reviews. You can send them a message and ask them what you need before your order.
Learn SEO & Analytics, Understand How The YouTube Algorithm Works
Image By Merakist
Today it’s not enough to be just a talented DJ or artist. As John Gold said, the CEO of Hypeddit, if you want to succeed these days in the music industry and make a living from your music, you have to be a great musician and a digital marketer.
Like YouTube, Spotify, Soundcloud, Facebook, Instagram, etc., most platforms are algorithm-based platforms. It merely means that search engines searching based on your meta title and metadata in general.
There is so much free content online to properly optimize your YouTube and invest some time to improve your knowledge.
You can only gain from that.
Create Engaging Content In YouTube Apart From Your Music
Image By Szabo Viktor
Let me give you an example here first.
If you have a music production channel, and you create a video on the best VSTi you are using, your video will probably appear based on the tiles you would give, ex: ”My Top 5 VST Plugins For Techno Music”, because people would search ”Top VST For Techno Music”.
But when it comes to your track, you don’t have the chance to do that. Because you would give the YouTube title your name and your track title, this is why you need engaging content apart from your music releases.
It is a marketing strategy that successful channels and brands are using. You will grow your audience organically, and you also are going to help others with your skills.
Did you ever forget the ones that helped you?
Post Your Videos on YouTube Consistently
Image By Szabo Viktor
Create a video of your track to post on YouTube. On the first page of the video, your blog’s area name has the automated assistant set up.
Toward your chronicle’s finish, say something like, to hear more excellent music visit (your area name for your site). It will direct people to your site.
The people that gave you their email and name are currently on your “rundown” and they count as your fans.
Read also our article if you are interested in how to promote electronic music in 2021.
Create A Website & An Email Marketing Campaign To Promote Your Electronic Music YouTube Channel
Image By Collins Lesulie
It sounds more challenging than it is. You can utilize a free platform like Blogger or WordPress to make a crush page. But, it would be more professional if you create a website with your domain.
To get your domain name, you are going to need a domain provider like GoDaddy. After you have it, you will need a website hosting provider like BlueHost, one of the best hosting providers out there, and it is affordable.
You can use MailChimp to create email marketing automation. After connecting your website with MailChimp, put an email subscription pop up on your site, and let people give you their email to exchange a free track.
Have a short promotion video on your site, and right beneath, put your subscription shortcode under the video. At that point, put the feature, “for more free tracks, type in your name and email and we’ll send them right to you.”
After you have your rundown of fans that gave you their email address and name, send them messages once per week. Promote your music and products to your rundown of supporters.
You can much offer at that point free stuff; your fans will love you for it.
Promote Your YouTube Videos On Reddit
Image from Reddit
No doubt, Reddit has grown, and you can find significant subreddit communities related to your music genre. Join them, pay attention to the rules and post your tracks.
Reddit is like a pin-board or a forum where you can post content, reply or comment to them. People upvote them on how useful and helpful the content is.
It’s not going to be easy. You need to collect karma points at the beginning to get attraction in Reddit and stay at the top of a subreddit.
Keep in mind, you can also promote anything on Reddit, not just YouTube Videos.
Network & Collaborate With Other YouTube Channels
Image From Routenote
Keep networking all the time. Find channels that have a similar sound to yours, and do not hesitate to reach out to them. A cool platform you can use to find them is SubmitHub.
In SubmitHub, you can find playlist curators, influencers, and record labels. It’s simple to use, and it’s much better than sending out emails that they may never read.
If you are an independent artist, without a record label, or an agency, or without a manager, SubmitHub is an easy and quick way to find people that matter within your sound.
In the end, if you decide not to use SubmitHub for reaching out to other blogs or playlist curators, then you are going to need a music press kit (EPK) to include with your emails for successful contact.
Conclusion
Promoting your music and advertising isn’t excessively difficult and it can be costly. It only takes a little creative mind and some time in the beginning.
Try not to stress. After you become successful, you can get your artist director and advertiser, but you need to hustle by yourself in your first steps in the music industry.
Before planning any campaign, you should create good music, which is the best marketing tool I can suggest to you. If this article helped you to understand at least how promoting music on YouTube works, then I recommend checking out how to get & promote your music on Spotify.
If you have any questions, you can join our WhatsApp community and ask right away!
And always remember…
Have Fun & Be Creative!
