If you are already in the music industry for a while, you probably heard around about music press kit. So what is a press kit or an EPK? What are the types & for what purpose are we using them? This article will give you a wholesome understanding of that topic.
As a striving independent artist in a tough oversaturated market, it should imply that you need to stand apart from everyone else. There are different approaches to do this, but you need to deliver your message out there with the right voice.
Most independent artists have a type of a music press kit or music promotion kit for particular purposes.
Photo By Yvette De Wit
What Are The Types Of A Music Press Kit?
There are three types of music press kits:
- Standard Print Format Music Press Kit (MPK)
- Digital Music Press Kit (DPK)
- Electronic Press Kit (EPK)
Standard Print Format MPK (Music Press Kit)
In the standard format of a promotional music press kit, it usually includes everything printed. An envelope with a cover letter and artist bio. Eight to ten high-quality professional photographs. Your EPs in Vinyl or CD, a business card with your contact details. Of course, you will include any magazines with your given interviews. It’s the same as any other press kit with the only difference that you print it with high-quality materials that provide a premium feel. It can be costly.
Digital Music Press Kit (DPK)
The Digital Press Kit, by and large, contains similar data as the standard electronic press kit. The difference is how you deliver the data, which could be a CD, a DVD, or a USB stick in some informal cases.
Electronic Press Kit (EPK)
The Electronic Press Kit, otherwise called the EPK, is essentially an online conversion of your artist materials and details similar to a website but not precisely.
There is typically a part for your account, your photographs, your press, your music, your recordings, and your backline necessities.
Whichever sort of press pack you choose to utilize if it’s not too much trouble recall it should be expertly replicated and arranged.
It is your early introduction so you should make it a decent one.
What Does Include An Electronic Music Press Kit (EPK)?
The electronic music press kit contains these 8 elements:
- Professionally Designed Cover
- Short Artist Cover & Introduction Letter
- Contact Details
- Short Artist Bio
- Important Releases
- Vital Collaborations
- Articles, Interviews & Achievements
- Any Other Information That Helps You To Make An Impact
A frequently asked question that we regularly get from our readers, artists and performers is which sort of press unit would it be advisable for us to gather?
Photo By Yvette De Wit
The answer to that question relies upon a few things. We suggest making and keeping two kinds of press kits for essential purposes. Others lean toward not to have their office clogged with lots of press kits, and their favoured strategy is only estimating your music online.
For the reasons just noted, we suggest you do a digital press kit and have one online too. There’s nothing to making an online EPK, so why not have it accessible. There are a couple of excellent EPK designers out there, and they cost only a few pounds. You actually should have the right print or electronic press kit in your music promotion arsenal.
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Besides your EP and DJ Set, it is typically the initial introduction of you as an artist that marks, scenes, and other music release sources will get. Many genuine companies in the music industry work in the readiness of media promotion kits that you might need to consider. If not, for a few pounds, a little inventiveness, time and effort, you can do it without anyone’s help.
Here are the fundamental elements of a press kit and the expert methods to go about it. The factors to include are a professional planned cover with your logo or photograph in your standard press kit form. You also need to include an introduction letter, an artist bio and high-quality professional photos. Suppose you have interviews and official statements would be a plus for your EPK.
Next, link to all critical releases you made and mention any vital collaboration you did. Presently here’s the way to approach putting the press kit together.
Read also: how to promote electronic music on Spotify
COVER & LETTER OF INTRODUCTION IN MUSIC PRESS KIT
Your music press kit should have an outstanding cover. It should include the artist’s name, a photograph, and contact details.
Similar to the front of a book. You should likewise incorporate an introductory letter of presentation. It should present you as the artist expressing immediately a little about yourself.
Try not to get too explicit in this letter you can leave for the bio and other media you will include. It gives the presence of a well-cared artist and the feel that you are a professional music artist with criticalness.
Ensure that you have incorporated your contact details or your agent’s data either at the top of the lower part of this letter or better, you should contain it at the base right on each page in your electronic music press kit.
The introductory letter should be embedded simply inside the EPK’s cover before some other information.
Photo By Riccardo Pitzalis
Artist Biography
The following page or the music press kit’s main educational page would be your artist account page.
Here you should involve a short history, a little about every part of the artist.
It should be no more extended than one page and should not be a tedious history of the artist, but a summary of what you have achieved and where you intend to go.
All the more critically, it would be best if you incorporated things like huge shows or gigs, challenges you won, radio play or any accomplishments you feel are significant.
They may bring you above others up regarding prevalence and improvement. Keep it necessary, compact, and essential.
It’s so significant, and it should be proficient.
Media and Press Section
The next pages in your music promotion kit should be media and press. These are radically massive hooks of any element articles you may have gotten in music industry magazines or papers.
Try not to go over the edge. Incorporate just media cuts that indeed feature you as an artist. Pick the best five you have and ensure they have an expert aspect.
Collection Reviews and Quote sheets
You might need to consider including great audits of your EP and statements you have gotten concerning your releases.
You need to spread out this page with arranged headings professionally—for example, Album Reviews and Quotes. Remember to put any videos from more prominent name supporting you.
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CD
Either a Full-Length Album, EP Professionally Recorded, Mixed & Mastered.
Demo
Photo By Stas Knop
There are a few various approaches to connect your EP or LP to your press kit. But, if you are using a demo CD, it is critical to take note:
– Make sure it is of expert quality
– Make sure the production quality is as proficient as could be expected under all circumstances
– Include close to 3 tracks, maybe 4 of your absolute best
– Place the as your best of
– Reference your covers and name to proficient artists
– Make sure your contact data is on the demo
– If you truly need to ensure, have it created by an expert
If you don’t know any expert, then Fiverr is an excellent place to start looking. Put ”Music EPK” or ”Music Electronic Press Kit” in the search bar, and you will find what you are looking. Once you get or create your music press kit, it’s time to learn some essential marketing tips for your promotion in 2021.
