This is How You Can Promote Your Electronic Music Effectively
It’s very different today in the way you create and promote electronic music.
Once upon a time, literately almost 30 years ago, proper artists that would get the chance to produce their own music or needed to record an appropriate album, had to be signed to a major record label.
Which would pay for the production of CD or vinyl and place it to the market.
Underground electronic music artists, were paying for everything by themselves, and an EP would take a large amount of money, effort, time, to create and promote it.
How Does It Look Today?
In the most recent decade, the advances in DAW-based music production have made it workable for artists with even an unobtrusive spending plan and appropriate talents to make something that might deserve audiences listen to it.
Even though it’s ridiculous that music producers or DJs currently have the space to create music in the comfort of their own homes. It has buried the market with an abundance of music on the web that would require unlimited hours to filter through.
Fortunately, if you have produced something worth releasing it, there are maybe a few different ways you can outshine the majority and get your electronic music heard.
How do you promote electronic music?
These are 10 effective ways to start promoting electronic music on the right track when you start out on a budget, even with no money.
- Create A Press Kit
- Distribute & Promote In Streaming Platforms (Spotify, iTunes, Amazon Music, etc.)
- Social Media (Facebook, YouTube, Instagram, etc.)
- Create DJ Podcasts & Showcases
- Promote In YouTube
- Promote with SoundCloud & MixCloud
- Use Hypeddit to Promote
- Playlist Push
- Audiocult
- Network
Let’s get started!
1. You Should Create A Press Kit
No matter if mainstream or underground, every music genre has an electronic press kit (EPK) is essential if you are willing to join the music industry.
It’s necessary to reach out to labels with your demos or submit your music to blogs, playlist curators, or event promoters.
You should include all the information about yourself related to your electronic music career. This contains your music, your gigging history, professional photos, your artist bio and much more.
If you want to learn more about EPK, read our article on a useful press kit’s essentials.
2. Distribute Your Music & Promote It In Streaming Platforms
In 2021, an ever-increasing number of people are buying or streaming into various online music platforms like Spotify, iTunes, Beatport, etc. Plenty of electronic music producers probably won’t realise that presenting your music to these online platforms is usually a straight forward sequence.
To submit your music to Spotify, you would need to permit your music through a distribution platform like TuneCore, CD Baby, Landr, an excellent beginner option. They offer affordable mastering, music distribution, samples and plugins rent-to-own. However, a lot of artists trust it, and I am sure your wallet can handle it.
TuneCore
I am writing this paragraph because TuneCore is my favourite of all online distributors. It is more expensive than other services that will put your music across all major music stores and streaming platforms like iTunes, Google Play and Spotify. It is owned by Sony and they offer quality, all the tools that big labels are using. You also get exceptional customer support.
Not all companies collect royalties for you. TuneCore does it and also offers great marketing campaigns for better music placements.
Platforms like this additionally make it likely to submit to other online music shops like iTunes or Amazon together. The distribution for publishing your tracks can differ for each real-time feature, yet I haven’t discovered one that is hard to achieve from what I have explored.
But as long we learn new helpful stuff, we will keep you updated. So make sure you are a part of our Underground Talent Hub.
Image From Pexels
3. Promote Electronic Music With Social Media
Everybody thinks about Facebook and Instagram, but different sources like Pinterest, TikTok, and Clubhouse could be a powerful method to advance your music.
There are loads of exciting ways you can promote your music through social media. Think differently so individuals can get interested and engaged with your electronic music.
Create some footage while creating your album or EP and upload the footage on YouTube, afterwards, go on social media and make your followers aware.
If you keep doing it with consistency, I ensure that you will be rewarded in the long run. Are you interested to learn more about music marketing? Then you can read about marketing beliefs that hold your music career back.
4. Promote Your Electronic Music With Podcasts & Showcases
Remember about the power of radio shows. Fortunately are many little online radio broadcasts on the web that you can present your music to.
If you are from London, you have the opportunity to visit DJ studios like Pirate Studios or online radio stations like Studio 808, that allow you to stream live and record your video.
You can use this content to promote yourself later.
You clearly need to submit to stations that consider your genre and have a proper audience size. If you are a beginner, don’t make the same mistake that everyone is doing by reaching out to different genres from yours.
If you are a tech-house DJ, stick to tech house, no techno radio will ever invite you to play. Ensure you present your music to the write sources.
Read also: 9 Of The Best Underground EDM Books You Should Read
5. Promote In YouTube
It may sound boring to you, and you probably think that YouTube is overcrowded or too late to join.
But, if you really invest time understanding how YouTube works, it can be your most powerful tool to promote your electronic music.
YouTube has grown by 2 billion users and over 30 million content creators. As you see, the is still space to grow and opportunities for musicians.
So, why not for electronic music artists? Google, the owner of YouTube, has almost four and a half billion users, and I believe that every Gmail user will sign up for YouTube. Think outside the box!
A not long time ago, Brustimo came to my way while surfing on Youtube, check this video on how to promote your music on Youtube:
6. Use Soundcloud & MixCloud To Promote Your Electronic Music
You need to begin using it if you already haven’t.
Soundcloud is a platform dedicated to allowing people to upload and listen to music published by individuals and non. It will especially enable artists to have their own particular URL that they would then be able to insert on their own site.
It is, likewise straightforward to synchronize with Facebook and Instagram or YouTube. If you choose to go with SoundCloud Premium, you will have some extra features, like 3 free online masterings with your subscription.
In the end, in necessary, because if you send your demos to record labels, you will need to upload them privately on SoundCloud before sending them.
You can check this video from Youtube on how to grow your audience in Soundcloud:
7. Use Hypeddit For Promotion
John Gold, the CEO of Hypeddit, created a third-party platform to help musician grow their SoundCloud by giving artists the ability to set a track for free download for comment and like in exchange.
In many cases, it gave the ability for producers to go viral and build a stable fanbase by setting up instant fan promotions. They also have free samples, a music video maker, and an incredible blog that is teaching people many things about marketing and how to promote electronic music.
Definitely check out Hypeddit. They grow so fast, and they created music promotion services for other platforms like Spotify as well.
Here you can watch a video about Hypeddit:
8. This Is Playlist Push
And if you already have your music in Spotify, then go to PlaylistPush. You can create powerful campaigns for your Spotify music and push it to playlist curators with large audiences.
This coupon code gives artists a 7.5% off on their first campaign: X3L42AX
If you become a playlist curator, after 500 Spotify subscribers, you can also review music and earn up to 14 dollars per track. You can apply here.
Read also: Behind The Scene Interviews With Underground Electronic Music Artists
9. Let Me Introduce You To Audiocult
A few months ago, I met James, one of the minds behind of Audiocult, and I was really fascinated with the idea of this platform. It is like a combination of all social media/commerce platforms that gives artists the ability to connect with others in the dance music industry.
There is a Beta version released now for people to join. I would like to create a unique article and explain it more after using it for a while.
With Audiocult, you can create your profile and immediately start networking with professionals in the music industry. The awesome thing is that they also added a marketplace, where you can sell or buy music, or tickets.
This is a new platform with potential for the music industry. See you there if you join.
Image by Savvas Stavrinos
10. Networking In Electronic Music Industry
Ideally, others will value your music as much as you do. That is the reason it is crucial to present your music to many blogs and media websites.
Underground Talent is supporting new artists. Therefore, we created this WhatsApp group to come with our readers closer. Our goal is to give you the right tools, knowledge and network. You can interact with other like-minded and upcoming artists to get in the scene. Read also my article on 7 Music Industry Tips For Successful networking to improve your networking.
Conclusion
These are 5 things you can do this year to get your music heard. The best ideas, for promoting your music will come when you start observing the market. Then you will understand how it works.
As John Gold from Hypeddit said ”today you are a musician and a digital marketer at the same time if you want to succeed in music”.
There is a ton of competition out there, yet there are advanced technics you can apply. But for every beginner out there, you will surely get noticed if you make quality music and use the available strategies.
Enjoy your journey to electronic music, and always remember…
Have Fun & Be Creative
