In our previous articles, we talked about how to promote electronic music in 2021. Email marketing is the oldest way to promote anything online and it’s still one of the most important ways to get closer to your audience.
What is email marketing and why it’s important for musicians?
The use of email within your digital marketing campaign allows you to promote your music, merchandise and build loyalty with your audience.
In general, you can grow your awareness as an artist equally (or maybe even more) to that of social media and other commercial platforms.
It is a “must-do” because you can broaden your reputation and make a strong entrance in the industry of electronic music and not only!
This article will analyze some email marketing steps to understand the importance and power of your internet presence.
- Why build an email list
- How to create an email list
- What can make your newsletter unique? ( call to action)
Let’s dive deeper into email marketing!
Why Build An Email List
Photo By Neonbrand Ihsa
Building an email list is one of the most efficient ways to get your traffic targeted to your niche. There is nothing more direct than a message to your inbox.
Every time someone wants to check a topic on his favorite hub, he/she always checks the emails.
According to research, an astonishing 4300% return on investment (ROI) on US businesses using email marketing. But remember, building a big email list doesn’t get along with speed.
It comes in a challenging and steady way and every time you try to “Cheat,” you will pay dearly for the comfort.
Musicians need loyal fans and a quality approach is necessary to maintain the love they are getting.
How To Build A List For Email Marketing
There are various ways to build an email list.
But first of all, you need to have a landing page or a personal site, and considering you do own one, these are a few steps to comply.
If you already read our article on promoting electronic music on YouTube, you know that you will need a hosting provider like Bluehost for creating a website.
If you want to learn more about creating a website for you as an artist, please let us know on our Facebook page or our WhatsApp group.
Make Your Email Marketing Simple!
Electronic music is vast, so making things difficult for your audience will not help you press that button.
Host a music event
You can ask your audience to attend events that are relevant to your subject by email.
A possible way is to give related invitations to businesses fond of your work or send invitations via social media for a gig you are about to participate in.
That way, you can gather enough loyal fans to follow you and expect your invitation in the future.
Giveaways
Challenge your fans to sign up for different types of contests so they can claim a “small chunk” of your work. They may need it, or it isn’t easy to be found.
Interact via social media
Make interaction with your audience by promoting your work. Having a strong profile on your social media can help big time to grow your awareness to the public.
Because spreading the word of what you are capable of delivering to your audience, can make your reputation rise day by day.
Make Your Newsletter Unique For Successful Email Marketing
Image by Halgatewood Com
Again, Keep it Simple!
Because no one wants a long and tedious email that sits around in his inbox, there are plenty of ways to make an – electronic music only – newsletter catchy. Be consistent.
Be playful, create a mystery, intrigue your audience.
Make a “subscriber-only” mystery gift or inform your fans of a secret location gig and this way, you can catch their attention quickly and make them press that button!
Making a video for an email marketing campaign
According to data, more than 50% of people find a call to action with video more interesting than plain text. Show them a piece of your work, or get them to listen to a new track teaser you are up to release on Spotify, for example.
There are endless features you can create with electronic music. You have to find the right one that fits you.
Make it interactive
By making your CTA (Call To Action) interactive, you get more engagement with your audience. Create a survey of musical knowledge or a questionary about artists or music.
Another effective way is to create a community where you can discuss electronic music evolution etc.
Conclusion
Image by Ian Schneider
Email marketing is a vital path for a successful course in the electronic music industry. There are infinite possibilities for your electronic music carrier, and here in Underground Talent will try to reach them for you.
The next article will provide you with other essential features and get you more into online marketing for music. In the meantime, you can also read our article on Marketing Beliefs That Holds Your Music Career Back.
Sharing this article will help us discover more efficient ways to help new (or old) electronic music artists make a good lineup for their online presence.
